The SUBTV Team
SUBTV has named CYP as a preferred AV technology partner, reinforcing its commitment to delivering reliable, high-quality entertainment and digital engagement experiences across UK university campuses.
As the UK's leading student entertainment and marketing platform, SUBTV operates in more than 70 university venues nationwide, powering over 500 connected TV screens in student unions, bars, restaurants and social spaces. The partnership with CYP supports SUBTV's continued investment in scalable AV infrastructure as its on-campus network expands.
SUBTV's screen network has evolved far beyond traditional entertainment. Alongside music video programming, the platform now delivers digital signage, branded campaigns, student communications and promotional content to thousands of students every day.
With the continued growth of the SUBTV ecosystem, dependable AV technology has become increasingly important. CYP will provide key technical equipment that helps maintain the performance and consistency of SUBTV's nationwide screen network.
The partnership is particularly significant as SUBTV strengthens the connection between its on-campus media channels and the Student Perks rewards platform available through the SUBTV app.
Together, SUBTV screens and Student Perks create an integrated student marketing solution, enabling brands to reach students in trusted university environments before directing them towards exclusive discounts, offers, experiences and promotions through mobile engagement.
SUBTV currently reaches students across universities throughout England, Scotland, Wales and Northern Ireland, providing brands with access to highly engaged audiences in some of the busiest student social spaces in the country.
By investing in trusted AV partners such as CYP, SUBTV is continuing to enhance the reliability of its platform while supporting future growth opportunities across UK higher education.
Jamie Rickers, Head of Operations at SUBTV, said:
"CYP has become an important technology partner for SUBTV because the reliability of our AV network is fundamental to what we do. Our screens are not just display points – they are a live engagement channel for students, universities and brands. Having trusted AV equipment behind that network gives us the confidence to keep scaling our offer across campus."
CYP is a specialist professional AV technology provider, offering a wide range of solutions designed for signal management, connectivity and multimedia installations. Its technology supports high-performance AV environments across multiple sectors, including education, hospitality and commercial spaces.
SUBTV is the UK's leading interactive audio-visual entertainment and student marketing platform. Operating across more than 70 university venues and 500 connected TV screens, SUBTV delivers music video programming, digital signage, interactive content, student promotions and brand campaigns in high-footfall campus environments.
Interested in learning more about SUBTV's university screen network, Student Perks platform or brand partnership opportunities? Explore the latest insights and updates on the SUBTV blog.
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