The SUBTV team has been busy behind the scenes, and it’s time to share what we’ve been up to!

In the wake of a riveting Rugby World Cup season, we’ve taken to the numbers to dissect the substantial impact the tournament had on our venues. The data gleaned offers us a wealth of insights, charting a course for future event planning and operational strategies.

We’re excited to announce our new creative project collaboration with University of Arts London (UAL) as part of the curriculum with credits to work with SUBTV.

Understanding the ‘Sober Curious’ generation and implementing student-friendly initiatives is certainly an area we are following closely – in fact, according to a new Bristol University (2024) study, introducing a draught alcohol-free beer in bars and pubs in England reduced the volume of draught alcoholic beer sold by just 4% to 5%, with no evidence (so far) of the intervention impacting net revenue overall. Let’s keep an eye on this!