Sampling has become one of the most influential creative tools in modern music, with artists reimagining classic tracks to create today's biggest hits. From Doja Cat to Beyoncé, the sound of the past is driving the future of music.

Ever wondered how your favourite artists really make a living? Behind the scenes, building a stable career in music isn’t just about racking up streams — it’s a balancing act of multiple income streams, strategic moves, and a lot of hustle.

SUBTV is bringing a global music experience to UK campuses by curating playlists packed with international hits, emerging artists, and trending sounds from every corner of the world- all updated monthly to reflect what's hot right now.

Tune into the latest trend that’s captivating Gen Z: live music! Proven to spice up venues and draw in the crowds.

Over the past year, SUBTV has showcased incredible talent across a variety of genres. We take pride in featuring diverse artists and music, ensuring we cater to the unique tastes of our student audience. With a monumental year behind us, SUBTV is looking forward to the new music releases ahead in 2025.

Experiencing music live has been a clear trend over the past few years especially with Gen-Z listeners. Despite live music profits soaring, there remains a crisis revolving around high ticket prices and grassroot venues struggling to stay afloat.

The debate over music created by artificial intelligence has been at the forefront of the industry recently. Artists like Billie Eilish, Nicki Minaj and Paul McCartney have expressed their concerns over AI music stealing their artistry while also denying fair compensation.