Connecting   Artists with UK’s Gen Z

Exclusive Reach of 18-24s

“Music videos play a key role in hooking you: taking you from being a listener to leaning in and becoming a fan”

- Charlie Hellman, VP & Head of
Music Product at Spotify. -
Work with us!

our projects

Bridge the gap between artists and audiences with campaigns that engage students both on-screen and on campus.
NXT GEN is SUBTV's platform for championing emerging talent. We collaborate with rising artists to create original video content, seamlessly woven into our music schedule to drive discovery and fan connection.
SUBTV Spotted brings intimate pop-up gigs to student venues, giving fans a chance to catch standout artists up close in their university venues. We film the performance and broadcast one track across our channel — reaching over 1.2 million students nationwide.
Artist in Focus is advertising space that guarantees playout to 1.2m UK students across 68 student union venues to promote a new single, album, or upcoming tour.
Join in and Jam is SUBTV’s student-facing campaign that gives UK artists a fully produced promo video in our app and on the SUBTV channel — connecting their latest single or release directly with student fans who can request it instantly.
The SUBTV Awards spotlight the best music videos of the past year — as voted by our student audience. Winning artists are featured across our channel and celebrated with bespoke video content that connects them directly to their fanbase.
Work together

INTERACTIVE
ENGAGEMENT

We connect record labels with young music fans through TV takeovers, branded promotions, and interactive campaigns. Artists can showcase new releases and exclusive content on our 24/7 student-facing channel to drive discovery and engagement.
We connect record labels with young music fans through TV takeovers, branded promotions, and interactive campaigns. Artists can showcase new releases and exclusive content on our 24/7 student-facing TV network, driving discovery and engagement.
Labels can also use push notifications, in-app messaging and fan contests to strengthen artist-fan connections, boost streams, ticket sales, and D2C merchandise sales.

Labels in Our Repertoire

Trusted by the best & biggest in the industry.
music-campaigns
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June 9, 2026

SUBTV Mighty Hoopla Giveaway 2026 – Student Festival Competition Recap

A full recap of the SUBTV Mighty Hoopla giveaway, how students won festival access, and how SUBTV activates brand campaigns across UK campuses.
music-campaigns
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May 13, 2026

Announcing: 2026 SUBTV Awards Winners!

Announcing the winners of the 2026 SUBTV Awards! Featuring YUNGBLUD, Doechi, Pozer, Sekou, Joy Crookes, and flowerovlove.
music-campaigns
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August 12, 2025

How Music’s Past is Shaping Its Future Sound

Sampling has become one of the most influential creative tools in modern music, with artists reimagining classic tracks to create today's biggest hits. From Doja Cat to Beyoncé, the sound of the past is driving the future of music.
Want your music videos on our channel?
Contact us today!
Work together
Vox Studios, W205, 1-45 Durham St, Vauxhall, London, SE11 5JH
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