SUBTV is the UK's leading interactive music TV channel and mobile engagement platform, purpose-built for universities. With 500+ HD screens across 70+ campuses, we bring curated music, real-time messaging, and exclusive offers directly into student social spaces, from bars and cafés to lounges and hangout zones.

As the upcoming generation of spenders, it's vital for brands to tailor to Gen Z's earning and spending potential in order to stay relevant. Here's our quick analysis on where they're putting their pounds.

In the bustling world of hospitality, attracting customers consistently, especially during off-peak hours, remains a critical challenge for venue managers. A recent promotion at Exeter SU’s The Ram Bar on St. Patrick’s Day offers a vivid illustration of how targeted offers can transform venue occupancy and customer behaviour.

Campaign management is like orchestrating a fantastic party for your brand! It’s all about planning, executing, and checking out what’s working and what needs a little extra flair. Imagine crafting the perfect invite list (aka your target audience), planning exciting activities (content and ads), and making sure everyone’s having a blast (monitoring metrics).

If you’re in the world of marketing, you’ve probably heard a lot about Generation Z, right? Gen Z – the trendsetters born from the ‘90s to the early 2010s. Marketing to them? Totally different game! But not stress – we’ve got your cheat codes in 8 simple steps! 🎮✨

We are thrilled to share with you some intriguing findings from our very own research project undertaken in May/June 2023 and delivered with the help of Savanta. This sheds light on the discerning preferences of the student community when it comes to understanding the main drivers behind visiting food and beverage settings on and off campus.

We had the pleasure of attending Middlesex University London and University of Central Lancashire (UCLan) at this year’s Freshers’ 2024 – to introduce our music channel and interactive app. Both were packed with hundreds of new (and current) students, excited to discover new things that enhance their university experience.

How should university caterers utilise EPOS in their campus offer to best maximise the student experience and sales?

In today’s digital age, advertising is all about precision and relevance. Traditional platforms like Google and Facebook offer targeted advertising, but their reach can’t match the exactness of venue-specific promotions. At SUBTV, we have perfected the art of targeting small cohorts with highly relevant promotions.

Despite prominent platforms like TikTok and YouTube catching the attention of many consumers with their advertisements, television continues to be the driving force for brands to be recognised, providing memorable ads for consumers especially when in large gatherings.