Venue Marketing

12 articles in this category

Venue-led marketing highlights from across our campus network

Discover how we are reshaping student engagement on campus — from interactive TV ads to mobile-first experiences. Explore the tech behind the scenes that helps universities’ drive footfall and revenue for their Students’ Unions.

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Featured posts

SUBTV PERKS VISITS LINCOLN BISHOP UNIVERSITY WITH GIVEAWAYS & MORE 13.5
SUBTV hosted a pop-up at Lincoln Bishop University to promote SUBTV Perks and give away credit on the app as well as gifts from brand partners Lookfantastic and AO Mobile!
SUBTV Partners with Brunel University of London to Bring Music, Student Discounts and Perks App to Campus
SUBTV Launches Student Discounts and Perks App at Brunel University. Brunel University students can now access the SUBTV music channel and Perks, offering discounted gift cards, exclusive student deals, and savings from hundreds of UK brands.
SUBTV Partners with Lincoln Bishop University to Bring Music, Student Discounts and Perks App to Campus
SUBTV Launches Student Discounts and Perks App at Lincoln Bishop University. Lincoln Bishop University students can now access the SUBTV music channel and Perks, offering discounted gift cards, exclusive student deals, and savings from hundreds of UK brands.

latest posts

Leveraging Strategic Promotions to Boost Venue Occupancy
In the bustling world of hospitality, attracting customers consistently, especially during off-peak hours, remains a critical challenge for venue managers. A recent promotion at Exeter SU’s The Ram Bar on St. Patrick’s Day offers a vivid illustration of how targeted offers can transform venue occupancy and customer behaviour.
SUBTV Campaign Management
Campaign management is like orchestrating a fantastic party for your brand! It’s all about planning, executing, and checking out what’s working and what needs a little extra flair. Imagine crafting the perfect invite list (aka your target audience), planning exciting activities (content and ads), and making sure everyone’s having a blast (monitoring metrics).
Cracking the Code: Marketing to Gen Z Made Simple
If you’re in the world of marketing, you’ve probably heard a lot about Generation Z, right? Gen Z – the trendsetters born from the ‘90s to the early 2010s. Marketing to them? Totally different game! But not stress – we’ve got your cheat codes in 8 simple steps! 🎮✨
Unveiling the Insights: a Look into Student Hangout Preferences
We are thrilled to share with you some intriguing findings from our very own research project undertaken in May/June 2023 and delivered with the help of Savanta. This sheds light on the discerning preferences of the student community when it comes to understanding the main drivers behind visiting food and beverage settings on and off campus.
SUBTV at Freshers 2024!
We had the pleasure of attending Middlesex University London and University of Central Lancashire (UCLan) at this year’s Freshers’ 2024 – to introduce our music channel and interactive app. Both were packed with hundreds of new (and current) students, excited to discover new things that enhance their university experience.
Footfall + ePOS Strategies for Success
How should university caterers utilise EPOS in their campus offer to best maximise the student experience and sales?
The Power of Precision: Targeted Promotions with the SUBTV App
In today’s digital age, advertising is all about precision and relevance. Traditional platforms like Google and Facebook offer targeted advertising, but their reach can’t match the exactness of venue-specific promotions. At SUBTV, we have perfected the art of targeting small cohorts with highly relevant promotions.
Why TV is Important for a Brand’s Ad Recall
Despite prominent platforms like TikTok and YouTube catching the attention of many consumers with their advertisements, television continues to be the driving force for brands to be recognised, providing memorable ads for consumers especially when in large gatherings.

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