SUBTV Perks Team
Freshers is one of the biggest moments in the student calendar, but for brands looking to reach uni audiences, the opportunity starts long before the big week begins.
Students are already planning what they need to buy, where they are going to shop, and, increasingly importantly, how they are going to make their money stretch further.
SUBTV Perks is getting ahead of that moment.
Our Freshers 2026 campaign begins before students arrive on campus, working with our university and Students' Union partners to introduce SUBTV Perks during the period when new students are actively prepping for uni, building early awareness via SU communications, emails, socials, our website and beyond.
Across SUBTV screens and Freshers activations, students will encounter the same message in the places where they are actually spending their first weeks at university.
The proposition is deliberately simple:
SUBTV Perks gives students access to exclusive discounted gift cards from major brands across food, fashion, tech, entertainment, travel, shopping and everyday essentials.
For students, the aim is to make one behaviour second nature:
For our brand partners, Freshers creates an opportunity to become part of those spending habits at the point they're being formed.
A supermarket can become the student's regular weekly shop. A fashion brand can become their first choice for a new outfit. A takeaway platform, coffee shop, retailer or entertainment brand can become part of their university routine.
That is why we're treating Freshers as more than a one-week campaign.
The journey starts before students arrive, continues through their first experiences on campus, and aims to turn Freshers acquisitions into year-round engagement.
Awareness before campus.
Visibility when students arrive.
An incentive to purchase.
A reason to come back.
For brands interested in being part of SUBTV Perks this Freshers, we'd like to hear from you.
Contact us
venues@sub.tv
+44 (0)20 3950 5007
