SUBTV Perks x Finding Emily Giveaway Recap: 4 Cinema Tickets with Universal Studios Across UK Cinemas

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SUBTV Perks x Finding Emily Giveaway Campaign Overview

Last month, SUBTV Perks ran a student-focused campaign offering the chance to win four cinema tickets to Finding Emily, the latest release from Universal Studios, showing in cinemas nationwide across the UK.

The activation formed part of SUBTV’s wider Perks programme, which delivers a variety of rewards to students through its campus screen network and mobile engagement platform.

The campaign has now concluded, and it serves as a strong example of how SUBTV connects student audiences with major film releases and nationwide cinema experiences.

How the Campaign Was Delivered Across Universities

The Finding Emily giveaway was distributed through SUBTV’s integrated student media infrastructure, which combines physical campus screen placements with app-based engagement.

Campaign visibility included:

• Digital screens across UK university venues
• SUBTV mobile app notifications and in-app promotion
• Student union and campus social space placements
• Interactive prompts designed to drive competition entries

Students entered for the chance to win a prize bundle of four cinema tickets, enabling group attendance at screenings of Finding Emily at participating cinemas nationwide.

About Finding Emily and Its UK Cinema Release

Finding Emily, distributed by Universal Studios, received a nationwide theatrical release across UK cinemas.

The film targeted broad mainstream audiences, including student demographics, making it a strong fit for SUBTV’s campus-based engagement strategy.

The nationwide distribution ensured that winners could redeem tickets at local cinemas, regardless of their university location.

Why the Campaign Worked for Student Audiences

The SUBTV Perks Finding Emily activation aligned closely with student entertainment behaviour patterns, particularly:

• Preference for group cinema outings
• High responsiveness to free-ticket incentives
• Interest in new theatrical releases
• Strong engagement with shared social experiences
• Relevance of mainstream film releases within student culture

Offering four tickets per winner increased the social value of the prize, encouraging shared attendance rather than individual use.

SUBTV’s Approach to Film and Entertainment Campaigns

SUBTV operates as a UK-wide student media platform combining digital screen advertising with mobile-first engagement tools across university campuses.

Its network spans hundreds of screens located in student unions, cafés, bars, and social spaces where students naturally engage with content.

Campaigns like the Finding Emily giveaway typically follow a structured model:

• Awareness generated via campus screen exposure
• Engagement driven through SUBTV Perks entry mechanics
• Conversion from viewing to competition participation
• Real-world redemption through cinema attendance

This model enables entertainment partners to connect digital campus impressions with physical-world outcomes.

The Role of Cinema Giveaways in SUBTV Perks

Cinema ticket campaigns remain a consistently effective format within SUBTV Perks due to their:

• High perceived value among students
• Ease of participation
• Strong group experience appeal
• Alignment with mainstream film releases
• Nationwide accessibility across UK cinema chains

The Finding Emily campaign leveraged these strengths to maximise student engagement across multiple university locations.

SUBTV Perks as an Entertainment Reward Ecosystem

The Finding Emily activation sits within SUBTV Perks, SUBTV’s wider rewards framework designed to give students access to savings on daily spends and unique experiences.

By integrating these offers into its screen network and mobile platform, SUBTV maintains ongoing relevance within student culture.

Conclusion: From Campus Engagement to Cinema Experience

The SUBTV Perks x Finding Emily campaign demonstrated how student media platforms can bridge the gap between campus engagement and real-world cultural participation.

By offering four cinema tickets to a nationwide Universal Studios release, the campaign enabled students to move from on-screen discovery to shared cinema experiences.

It stands as a clear example of SUBTV’s broader approach to entertainment-led student engagement across film, music, and live events.

Cheers,

The SUBTV Perks Team