Cracking the Code: Marketing to Gen Z Made Simple

If you’re in the world of marketing, you’ve probably heard a lot about Generation Z, right? Gen Z – the trendsetters born from the ‘90s to the early 2010s. Marketing to them? Totally different game! But not stress – we’ve got your cheat codes in 8 simple steps! 🎮✨

1. Be where they are – Digitally!

This cool generation practically live online. To catch their eye, create visually stunning and short-form content. Not to forget the power of influencers and user-generated content- that’s the secret sauce for authenticity and relatability. Catch this active bunch on Instagram, TikTok, Snapchat, YouTube or even through a SUBTV screen in your venue and app.

2. Keep it Real, Keep it Genuine!

Gen Z can sniff out fake from a mile away. They value authenticity and transparency, no over polished stuff. They’re aware of current social issues and you must care about making the world a better place.

3. The Mobile Marvels

If it’s not mobile friendly, it’s a no-go for Gen Z. Optimize your marketing strategies for mobile devices because these guys are glued to their smartphones. Make sure your websites and campaigns are as mobile-friendly as your favourite emoji.

4. Make it personal – Like, Really Personal!

Tailor your messages to individual preferences and interests. Personalised recommendations and interactive experiences are the key to their hearts (and wallets). Show them you know them!

5. Celebrate Diversity 🌎

Gen Z appreciate seeing diversity in advertising. Represent different voices, cultures, and backgrounds. Showcase inclusivity in your products, services, and overall brand image. It’s not just about selling, it’s about connecting.

6. Lights, Camera, Action

– Keep it short!

With attention spans shorter than a cat video, Gen Z prefers short-form videos. Platforms such as TikTok have had great success in reaching Gen Z for this very reason. Get creative, keep it snappy, and watch the magic happen.

7. Blink and You’ll Miss It – Ephemeral Content

Embrace the temporary nature of content e.g. that of snapchat and Instagram stories. Create a sense of urgency and exclusivity to get them hooked. FOMO (fear of missing out) is your friend here.

8. Engage, Engage, Engage – Interactive Experiences

Gen Z loves to be part of the action. Incorporate polls, quizzes, and other interactive elements into your marketing strategies. Make them feel like they’re not just consumers but active participants

Feeling ready to conquer the Gen Z marketing game? Remember, these tips aren’t one-size-fits-all. Tailor them to your brand style. If you’re curious about working with SUBTV to get a campaign started with our Campaign Management tool – shoot us an email to lillian@sub.tv

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