The Return of Live Music: Why Gen Z Can’t Get Enough

Tune into the latest trend that’s captivating Gen Z: live music! Proven to spice up venues and draw in the crowds.

The heartbeat of identity

Did you know that a whopping 44% of Gen Z consider the music they listen to as crucial to their sense of identity? That’s more than any other generation! Music isn’t just background noise for them; it’s a vital part of who they are. By hosting live music events, you’re providing them with an opportunity to connect with their favourite tunes on a deeper level. It’s not just about entertainment; it’s about fostering a sense of belonging and expression.

Bringing communities together

Live music has an incredible power to bring people together. Whether it’s a local band belting out catchy tunes or a solo artist captivating the crowd with their acoustic melodies, there’s something magical about sharing a live music experience with others. In today’s fast paced world, where digital interaction often dominate, live music offers a chance for genuine human connection. Live music events create a space where friendships are formed, memories are made, and communities thrive.

All across the U.K. grass roots music venue are struggling to stay open, with many unable to turn a profit and closing down. Due to this we have seen a rise in ticket prices, making events unaffordable for the public – especially students! SUBTV Spotted is our approach to combating this issue. We offer our venues events with amazing artists, and the best part is that it is completely free for the venues and students! We want our student audience to be able enjoy the beauty of live music without having to spend a penny to get through the door. We also want to help our venues host engaging events for no cost at all. The SUBTV Spotted has had successful events in Liverpool, Manchester, Reading, and Bath. Our aim is to host free events across the entire country!

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The ultimate entertainment.

35% of Gen Z prefer live music to any other out-of-home activity. An immersive experience like no other. Prioritizing live music in a venue is a chance to tap into a passion point for Gen Z and giving them the entertainment they crave. This has been proven by our most recent SUBTV Spotted gig at Bath SU.

On the day of the SUBTV spotted event there was a £312 sales increase in the venue.

This can be attributed to the increase in occupancy of 33% during the event, the increase in venue sales occurred almost exclusively during this time.

Embrace the trend.

Live music isn’t just a passing fad; it’s a trend that’s here to stay, especially among Gen Z. By embracing live music events in your venue, you’re not only catering to the preferences of today’s youth but also creating a vibrant and thriving community hub. So, what are you waiting for? Let the music play and watch your venue come alive with the sounds of Gen Z’s favourite tunes!

If you’re interested in hosting a SUBTV Spotted live gig in your venue; please reach out to alexogden@sub.tv for more information.