FRESHERS ROUNDUP 2020

WHAT FRESHERS LOOKS LIKE IN A COVID WORLD


Students have constantly been put under scrutiny over the last couple of months for being disruptive, rule breaking and uncontrollable.

So we decided to take closer look into how dire the situation is and it's safe to say students are able to go out, be COVID compliant and enjoy themselves without breaking the rules!

To be more precise, 98% out of 2.4 million students in fact, are able to do this without being impacted by local lockdown rules (BBC News).

The footage speaks for itself 👇


CHECK OUT OUR SUBTV BARS IN ACTION THIS FRESHERS 2020 🍻

KEEPING OUR STUDENTS SAFE

Boris Johnson and the government have repeatedly voiced their commitment to keeping education at the forefront of their efforts during this pandemic.

Student unions, more than ever, continue to be one of the few places where students are able to socialise legally and safely.

WORD ON THE ESTATE

Our SUBTV unions aim to meet the criteria's set by the Government to avoid any localised lockdowns for their students, keep their staff safe and the footfall consistent.

MEDIUM WEIGHT £30K CAMPAIGN NOW LOOKS LIKE:

Our Estate Management Team are in daily contact with our sites which enables us to react to any tier 3 lockdowns. In some instances, Unis may wish to close all SU areas for a short period. In which case SUBTV would allocate those impacts to all other regions of the UK, where all venues are still open. We do this automatically and would then resend schedules to ensure full delivery of campaigns.

Through our data capture camera's on site, we are seeing our bars being at least 40-50% full at most times throughout the day. Our methodology model currently only assumes 30% capacity full on average throughout the day, so you are comfortably hitting your projected TVR's.

STUDENT CULTURE HAS CHANGED

COVID-friendly freshers events, like beer tasting, are actually better suited to Generation Z. Feedback from our estate has found that events are driving footfall more now than before, as students are keen to get out and interact!

Our latest app stats report 55% of our app activity now occurs between 6-10pm, peaking at 8-9pm.

Top 5 Universities by activity/rank:

Hull (1st), UCL (2nd), Salford (3rd), Teeside (4th) and Birmingham (5th)

Even Student Unions that have been hit hard with COVID restrictions are still in our Top 5!

Students are still going out, booking their tickets for events, making the time to socialise - and remain COVID compliant.

Our Student Unions are eager to keep that going. They are unquestionably committed to giving their students an experience to remember, and we're proud to be able to support them.

GET IN CONTACT

If you have a question or would like to enquire about advertising on SUBTV get in touch with our sales team.

Get in touch

Richard Cox
Head of Sales

Where we are

SUBTV | Vox Studios,  Unit W205
1-45 Durham St,  Vauxhall,  London,  SE11 5JH, 

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