We offer our clients a most comprehensive marketing mix within the UK Youth Market, placing our client's promotions directly into over 100 student unions across the country. We offer innovative ambient activity which can be accompanied by digital promotion through our exclusive Subtv screen network.
We run a huge variety of onsite promotions within universities, student unions, union bars, receptions and interior/exterior communal areas, offering our clients the opportunity to engage each student with their product at a focused, personal level.
We also produce a range of relevant fresh video content that can be sponsored over the screen network. This includes extreme sports footage, university sports news results show, live music sessions, music tours and summer music festival coverage.
We run a range of events across the country, all of which are tailored to our clients needs and the list below is by no means exhaustive - send us a brief and we'll do the rest! See Case Studies for video highlights of some of our previous tours.
- Live Poker Events
- Club Night Sponsorships
- Face to Face Marketing/Sampling
- Product Placement/Demonstration
- Onsite Filming
- Film Screenings
- Live Event Gaming
- Games Console Trials
- Social Networking
- Website Design
- Interactive On-Screen Marketing
- Site Access
- Live Music Tours
We offer a varied range of sports content that is broadcast over the screens throughout the academic year. All of the content is available for sponsor, with intro and outro advert stings, product placement within the footage and brand logos throughout.
Available content is,
Subtv Sports News Show - 20 week broadcast schedule covering all of the major university sports action. There are over 4000 teams at university who compete in the British Universities & Colleges Sport championships. Many of the 2012 Team GB athletes are studying and training at university now. The news show is broadcast 12 times a day, 7 days a week - a great way to get involved with grass roots sports in the UK.
Extreme sports content
- BUSC - British Universities Snowsports Council: Includes UK indoor and outdoor championships and their week long Alpine Championship that sees over 2500 students head to the Alps at Easter for a week of serious competitions! BUSC Video
- Uniwake: The national university body for wakeboarding events across the UK and Europe. Uniwake Video
- SKA - Student Kitesurfing Association: University organiser for all of the kitesurfing competitions within the UK and development days/trips to Europe SKA Video
- Student 'brake' away Rally: Think Gumball 3000 only with the real petrol heads who try and get their 'banger' of a car across Europe in this week long rally, taking in the sites on the way. Student 'brake' Video
Subtv is an always-on, interactive entertainment channel reaching 32% of 18-24 year olds in the UK. Subtv broadcasts music and other entertainment content across university campuses on screens. The music department have been creating bespoke live sessions content to UK unsigned music tours for the past several years, a selection of our offerings are below.
Subtv have been producing sessions for artists for over 3 years working with media partners such as 3 mobile and artists including Laura Marling, We Are Scientists, and The Holloways amongst others. SubSessions are recorded in a professional television studio in London providing high quality broadcast and audio recordings. SubSessions will be aired on 700 screens across 140 student venues. The sessions will initially be played 3 times a day for 2 weeks. This high rotation coupled with the potential audience of 1.75 million students means a huge amount of exposure for the artist and your brand.
Student Radio Chart
The Student Radio Chart is collated from the returns of 20 student radio stations across the UK. The weekly chart show is syndicated across these stations with a different station and DJ's hosting the show each week. With links from the weekly host of the show and music videos from the featured acts this hour-long show provides a wonderful opportunity to associate with great new music as chosen by our 18-24 year old audience
Student Radio Chart Video
Subtv music editorial policy means that we only broadcast the very best music, from classics to the freshest new tracks. Subtv also packages music together in exciting playlists, ranging from Brit pop, classic hip hop, to rock. We recently created a playlist for the Guitar Hero III video game with Aerosmith to Guns n Roses. There are countless opportunities here as we can source any video selection to suit client needs. We can drive awareness of a brand via the sidebar and select videos in line with brand values or imagery (eg black and white Guinness music videos or active dance floor tracks for Red Bull).
Unsigned Music Tour
Subtv can run an extended campaign to search for new musical talent up and down the country. We will have a big online base offering good brand association with fresh talent as well as major screen activity; this will also host the branded video content which we will produce. There is a substantial live element with a launch party, a university tour and a smaller tour of larger, higher profile venues culminating with a live final with a major signed act. There are a number of bespoke services that can be added to the competition for brands looking to focus on digital or experiential. We can make a programme charting the progress of bands or offer unique one-to one development sessions with top music industry people. There is also the opportunity to showcase product at the live events as well as general branded merchandise.
3 First Cut Awards Video