Sub.tv Media

Welcome to Sub.tv

Sub.tv is the multiplatform marketing agency for direct targeting to 18-24yr olds in the UK, utilising traditional broadcast supported by online activity, on the ground promotions, events, mobile Bluetooth technology and digital signage.

From concept to execution Sub.tv is the one stop shop for youth marketing solutions to over 1.75million 18-24yr olds.

What we offer

  • Spot Advertising:

    • 15-60 second spot adverts broadcast true widescreen with full audio and video/flash production.
    • Displayed nationally up to 4 times an hour over the network.
    • A normal 2 week/6 hour per day spot advertising campaign, broadcast nationally will return 7,769,246 screen impacts with an average cost per thousand of £6.00.

    Spot Advertising Video Film Trailer Video

  • Content Sponsorship - Sports, Music and News

    • We have various in house produced video content, ranging from live music sessions, extreme sports content and news programmes that can all be sponsored over the screens. Content sponsorship is discounted heavily from the rate card making it a cost effective way to associate yourselves with extreme sports to unsigned bands over the network.

  • Creation of nationwide live campaigns in order to sample or distribute promotional material

    • Our professional in house production team run major touring campaigns across the country throughout the academic year, from 40 touring live poker events to newly released computer games sampling tours such as Guitar hero and Lips. We can also manage all of your student marketing needs, by recruiting and managing brand managers/reps across campus and tying in what they are doing with onscreen spot advertising and national promotional tours. See Case Studies for more information on past campaigns. For tailor made campaigns and activity across campus please get in touch with the sales or production team.
  • Bluetooth advertising within Student Union venues

    • Bluetooth advertising is available at 30 sites on our network, the messaging is supported by on screen advertising making the audience aware of the opportunities. An average 2 week Bluetooth campaign will return an average hit rate of 30,000 (1,000 per site). The messaging can be simple jpeg stills, animated GIF or video files.

      Full campaign reporting is available on all offerings

The screens

During normal broadcasting on Sub.tv, programmes include the latest music videos, extreme sports, animation, live news, sports results and much more. Four times an hour there is an advert break, which displays full widescreen and full audio video or flash advertising. These adverts can be delivered to specific Universities, regionally distributed or they can go national over the network - they can also be linked with on the ground or online activity.

The Sub.tv screens unique dual screen layout allows maximum viewing potential during live television such as the 6Nations, premiership football fixtures and neighbours - yes neighbours! Your brand will appear on the side bar and full screen display next to Live TV - ensuring that maximum brand awareness is achieved during these periods.

screens

'Sometimes my friends pay more attention to the screens than to me', 60% agreed. SRA Research commissioned by Puma Screens Video

Universities

Sub.tv is currently installed at 96 of the top 110 Universities within the UK in terms of population. Combined the screens reach 1.76 million 18-24yr olds.

We are able to offer tailor made, specific advertising campaigns to regions or specific Universities so please feel free to scroll through the list opposite to see our current availability.

(* Current Bluetooth Sites)

Universities we work with

  • Aberdeen, University of
  • Abertay Dundee, University of
  • Aberystwyth, University of Wales
  • Anglia Ruskin University
  • Aston University
  • Bangor, University of Wales
  • Bath, University of
  • Bedfordshire, University of
  • Birkbeck College
  • Birmingham College
  • Birmingham, City University
  • Birmingham, University of *
  • Bolton, University of
  • Bournemouth University *
  • Bradford, University of *
  • Brighton, University of
  • Bristol, University of *
  • Brunel University *
  • Buckinghamshire Chilterns University College *
  • Canterbury Christchurch University College
  • Cardiff University *
  • Cardiff, University of Wales Institute *
  • Central Lancashire, University of *
  • Chester, University College
  • Chichester, University College
  • City University
  • Coventry University
  • Creative Arts, University College for the
  • Cumbria, University of
  • De Montfort University *
  • Derby, University of *
  • Durham, University of
  • East London, University of
  • Edinburgh, University of
  • Exeter, University of *
  • Glamorgan, University of
  • Glasgow, University of *
  • Gloucestershire, University of
  • Goldsmiths College
  • Greenwich, University of
  • Heriot-Watt University
  • Hertfordshire, University of *
  • Institute of Education
  • International Students House
  • Keele, University of
  • Kent at Canterbury, University of *
  • Kings College London *
  • Kingston University
  • Leeds Met
  • Leeds, University of *
  • Leicester, University of
  • Liverpool Hope University College
  • Liverpool John Moores University
  • Liverpool, University of *
  • London School of Economics
  • Loughborough University *
  • Manchester Met *
  • Marjon SU / Plymouth
  • Middlesex University
  • Napier University
  • Newcastle-upon-Tyne, University of *
  • Newport, University of Wales College *
  • Northampton, University College
  • Northumbria at Newcastle, University of
  • Nottingham Trent University *
  • Nottingham, University of
  • Oxford University
  • Paisley, University of
  • Queen Margaret University College, Edinburgh
  • Queen Mary and Westfield College
  • Queen`s University of Belfast
  • Robert Gordon University
  • Salford, University of
  • South Bank University *
  • Southampton Solent University
  • Southampton, University of *
  • St Andrews, University of
  • Staffordshire University *
  • Sunderland, University of
  • Surrey, University of *
  • Swansea Metropolitan University
  • Swansea, University of Wales
  • Teesside, University of *
  • Thames Valley University
  • Trinity College Carmarthen
  • U.L.U. *
  • UCL
  • Ulster, University of
  • UMIST
  • University of the Arts
  • West of England, Bristol, University of the *
  • Westminster, University of
  • Winchester School of Arts
  • Winchester, University of
  • Wolverhampton, University of
  • Worcester, University of
  • Writtle College

Competitive Rates

Targeting 18-24yr olds:

No campaign is the same! Sub.tv is able to promote your brand and message over a multitude of platforms, from straight forward spot advertising campaigns over the screen network, to national unsigned music tours with website builds, live filmed sessions and and unsigned road shows...whatever your brief is, we can make it a reality and make it as cost effective to you as possible.

So get in touch and tell us what you want, or let us do the brainstorming for you!

  • Cinema - £58.00*
  • Channel 4 - £14.00*
  • SKY - £12.00*
  • ITV - £22.00*
  • Sub.tv - £6.00*

(* Cost Per Thousand)