New job: Digital & eCRM Marketing Executive – Apply Now

Digital & eCRM Marketing Executive

Deadline extended: 23/1/18

Purpose

The Digital & eCRM Marketing Executive is responsible for supporting the social & digital media communications strategy, driving engagement and loyalty initiatives across all digital touch points for SUBTV PLAYLISTER content and SUB productions.

Role

We are looking for an ‘editor-in-chief’ storyteller who can connect with the Subtv 18-24 student audience – a digital evangelist familiar with existing marketing tactics and technologies to deliver high quality digital, social and eCRM campaigns.

Personal specification

  • A creative storyteller who understands how to connect with young audiences using great copy, images, video & conversation.
  • A great writer who is ultimately able to inhabit the voice, tone and character of our brand across multiple touch points.
  • An investigator who uses data & analysis to determine what tactics are inspiring to our audience.
  • An experimenter who is constantly looking for new ways to surprise, delight & inspire our different audiences.

Goals

  • Champion consumer experience across all campaign channels in support of the business
  • Continually promote and influence audience engagement and retention
  • Deliver growth and credibility through relevant, timely and contextual communications
  • Develop innovative ways to excite and stimulate the audience
  • Measure success/fail criteria in accordance with industry standards and metrics
  • Create a share of voice and influence for Subtv in the youth market
  • Encourage/develop ‘micro-communities’ including opinion formers, tastemakers and curators
  • Ensure all digital channels remains relevant and grows in usage

Responsibilities

  • Create/manage eCRM and social media communications to grow, nurture and retain audiences
  • Work closely with the Commercial, Content and Insight teams to determine audience segments
  • Facilitate and manage user contact/feedback
  • Refine on-boarding and recruitment initiatives for the Subtv Playlister app
  • Ensure all campaigns/initiatives are tracked against key marketing/sales objectives
  • Keep abreast of new technologies that could influence, enhance and/or impact our business

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