'The Subtv Student House'
2008/2009 saw the Subtv Student House hit the road on a massive 52 date national tour of UK student unions, promoting the latest in Apple educational products and finding out first hand exactly what it means to be a student. With a national screen campaign, web based promotion and live events across the country that allowed students to fully experience the various features of Apple products within a fun and relaxed environment.
Guitar Hero 3: Legends of Rock
'Unleash your inner Rock Legend'
In 2007 Subtv worked in partnership with Activision to promote the launch of Guitar Hero III. The campaign comprised of screen time spot campaign, a specially designed playlist with the soundtracks from the game as well as an extensive promotional tour across the UK allowing our computer game buying audience to sample the game while being given a chance to win a copy of the brand new game.Guitar Hero
'The Ultimate Party Experience'
Microsoft takes to a whole new stage with Lips, an all-new music franchise exclusively for Xbox 360. Lips is the only singing game offering wireless motion sensitive microphones and the ability to sing from your own collection of DRM-free songs. Subtv ran a nationwide campaign, consisting of a 10 date tour where game players could test their party singing skills in a relaxed bar environment. On screen spot adverts backed up the launch and promoted the upcoming events.Lips Video
BBC Television Licensing
'It's Not Funny'
For the past three years Subtv have worked with Proximity to develop an IPA award winning campaign that has had a proven uplift in sales of 300% against target, demonstrated by a 30% increase in DM effectiveness and a buzz factor on campus. The key message - that if people don't have a license they will be caught and fined - was delivered with irony and humour, using the students themselves
'This was a real good laugh, I think getting the Students on the screens is a lot better than some of the other adverts I have seen.'
Toby Williams (LSE)
Be Kind Rewind
'Re-creating the film'
A man (Black) whose brain becomes magnetized unintentionally destroys every tape in his friend's video store. In order to satisfy the store's most loyal renter, an aging woman with signs of dementia, the two men set out to remake the lost films... Subtv worked with BLM in promoting their new Pathe Film 'Be Kind Rewind' released March 2008. BLM's objectives for the campaign were to raise awareness about the film and to drive entries to a dedicated competition site which was set up to help generate interest in the concept, together with viewer participation.Be Kind Rewind Video
3 First Cut Awards
'Our search for the next Big Thing in music'
In 2007 Subtv ran an unsigned music competition across the UK in the search for the 'next big thing'. The competition, sponsored by 3 mobile began with online entries via a specifically in-house built website. The short listed top 20, had a music video created for them that was played out over the screen network. A national tour of the acts supported by signed artists then took place which culminated in a grand final in London with the Fratellis headlining.3 First Cut Video