Having any technical issues with your University Digital Screens? Call Subtv helpdesk on 0845 508 5422

Subtv Media

Welcome to Subtv

Subtv is the multiplatform marketing agency for direct targeting to 18-24yr olds in the UK, utilising traditional broadcast supported by online activity, on the ground promotions, events, mobile Bluetooth technology and digital signage.

From concept to execution Subtv is the one stop shop for youth marketing solutions to over 1.75million 18-24yr olds.

General Information

The Subtv channel began broadcasting in 2003 within student union venues up and down the country. Subtv now has a network of 680 42" plasma screens that reach 1.75million 18-24yr olds, at 86 Universities within the UK. We deliver compelling and relevant programming, events and experiences. All Subtv media channels have created audience ownership through interaction, location and relevance.

Since our launch we have continued to grow and now offer cross-platform advertising and promotional campaigns that integrate the traditional broadcast methods via the Subtv screens with a dedicated on the ground production team, specific bluetooth distribution linked to the screens, event management and online activity.

2009 saw the Subtv network grow further with the introduction of the new and advanced Subtv Info digital signage network. Aimed specifically for University coverage, within high foot fall areas of University buildings, departments, libraries, canteens, gyms and lecture theatres.

 

What we offer

Sub.tv is a youth gatekeeper offering multi-channel opportunities:

  • Spot Advertising
  • Content Sponsorship - Sports, Music and News
  • Content creation specifically made for clients Promotions
  • Creation of nationwide live campaigns in order to sample or distribute promotional material

18-24yr old Audience

Our audience constitutes 32% of all 18-24 year olds in the UK - they all also happen to be students at UK Universities. Currently 43% of this age group participate in full time higher education at University and Sub.tv reach 80% of this sector, or 1.7m students.

With the government committed to getting 50% of all 18-24 year olds into HE this is a growing market. Our audience figures are calculated by taking official HESA student numbers (www.hesa.ac.uk), and independent research commissioned by NUSSL (the commercial arm of the NUS) giving number and duration.

This is a techno savvy audience who are the youth of today, faces of tomorrow. They manage to spend on average £7,000 annually giving a total student spend of £20 bn per year. They are just embarking on adult life and developing new communities, interests and consumption patterns.

Contact Us

For further information please contact the relevant department below or alternatively please email info@sub.tv
or call 020 7881 2540.

If you are experienceing any campus related issues with your screens please call our Subtv Helpdesk on 0845 508 5422.